Dove - #LoveYOURhair
Global Campaign
Regional & global launches
Social impact films
Screened in UK cinemas
Results - The most successful hair campaign Dove has ever done - Dramatically increased sales - Hugely positive impact on women across the world - Over 2 Billion impressions
8 out of 10 women feel pressured to wear their hair a certain way.
Dove wanted to empower women to feel confident with their hair choices and take a stand against hair shaming.
Through social films we started a conversation to broaden the definition of beautiful hair by celebrating all hair – not because it conforms to someone else’s beauty standards – but because it makes you feel beautiful.
All the women in the films are real women not actors.
