F1 - 2018-22
CD + hands on creative
Script writing, art direction + film direction
Pitch creative lead
Data understanding to enhance the creative work
Research and analysis + understanding
DMA Award winner 2018
Being an F1 fan I’ve worked on many aspects of advertising the sport. From TVC’s + OTT aimed at attracting new fans, to Social + CRM that drives fan interaction.
Ogilvy - F1 Race Weekend CRM
Supporting F1 fans on race weekends with opinions and highlights while driving awareness and sign up of Formula One’s Content, Gaming and TV access.
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DAZN - F1 Season Break Japan OTT + TVC Campaign
Drive excitement for the return of F1 after a 4 week pause for breath while showcasing the new F1 Zone DAZN product features. See above.
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WeAreSocial - Renault F1 Pitch
Ensure the Renault Sport F1 team becomes the most talked about and cheered team in France ahead of and during the French GP at the Paul Ricard circuit. Happy to chat through this work but can’t show it here... sorry.
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Supporting F1 fans on race weekends with opinions and highlights while driving awareness and sign up of Formula One’s Content, Gaming and TV access.
DAZN - F1 Season Break Japan OTT + TVC Campaign
Drive excitement for the return of F1 after a 4 week pause for breath while showcasing the new F1 Zone DAZN product features. See above.
WeAreSocial - Renault F1 Pitch
Ensure the Renault Sport F1 team becomes the most talked about and cheered team in France ahead of and during the French GP at the Paul Ricard circuit. Happy to chat through this work but can’t show it here... sorry.
