tpride

Konica Minolta

CD + hands on creative 

Global, European and Regional Campaign
B2C + B2B + D2C + Sport Marketing
Digital, Social, Experiencial, Events, Films, CRM, Tradeshows, PR, Print, Packaging, Brand dev
Global + Regional Toolkits

Results
Multi award winning film and campaign contributing record sales and results.

It’s a new and exciting era for the print industry and IPP is Konica Minolta’s commitment to helping print businesses thrive and grow within it.

In order to land this commitment, we needed to position Konica Minolta as true business partners who share a passion with print businesses about their future success in this new era.

Inspiration was the key.

We reinvigorated professional printers’ passion for their craft, with a magical, awe-inspiring world of print possibilities 

These small-to-medium sized print business owners are a niche audience. They’re highly skilled, but hugely underappreciated. In an industry obsessed with specs, not creativity, they’re unsure how to take business forward.

By showing them something they’ve never seen before – a fantastical world of print possibilities – we’re inspiring printers to ‘See the potential’. For Konica Minolta, it’s not enough to just help fuel business growth. It’s about moving and exciting the audience. Sharing a joint passion for print by pushing the medium to places it’s never been before. Walking the walk by genuinely creating an awe-inspiring printed world, exquisitely designed to ignite their print possibilities.