tpride

Konica Minolta KMMS Rebrand

CD + hands on creative 

Global Rebrand with European and Regional varientsB2B + D2C
TVC, Digital, Social, Experiencial, Events, Films, CRM, Tradeshows, PR, Print, Packaging, Brand dev
Global + Regional Toolkits

KMMS Japan offers a range of services that promise to optimise workflow, cost and quality and maximise marketing effectiveness.

To promote these services they came to Indicia Worldwide with a brief to develop a client-centric, benefit led, overarching brand positioning and proposition (brand strategy), and to create a brand identity that considered the product/service naming conventions, descriptions and visual identities needed to show a unified and compelling product offering.

We developed an overarching brand identity, with a system of graphics and photography utilised to differentiate between the four specific products; Go Insight, Go Analytics, Go Works and Go Dynamics.