National Trust - 50 Things
UK initiative
Online game/Offline adventures
Social films
Digital and offline experience - app, site, sticker book
Regional Influencers
Site packs + 50 Things products
Multiple Award winner
Challenge: Use digital to encourage kids to reconnect with nature and play more outdoors - Drive more visits to National Trust sites and increase membership.
- Online game mechanic rewards offline activity to build behaviour change
- Pre launch activities CBBC, BBC and TV coverage, Press and PR
6 weeks in to 3 year campaign
- 25747 children registered to date
- 147 adventures completed every day
- 47446 total hours spent playing outside so far
- Average site visit time 4:09
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