Orange Brand
New brand expression
Digital first
Personalised experience
User research + testing
App UX, design, build
Multiple Award winner
Orange operates across 80 Countries and 220 territories offering a wide range of products and services to a diverse, growing audience in an ever-changing digital environment. A key challenge they face is maintaining a consistent Orange brand globally, across their wide range of products and services and varied, global audience base.
Working with Wolf Ollins, we developed the new digital brand expression by focussing on their core values and where the brnad will be in the future. This led us to a very radical and digital first take on the Orange brand.
We then created and maintain an award-winning, immersive, responsive global brand platform that enables users to learn as they explore, while experiencing the new guidelines first-hand and on the move. The site is accessed annually by over 10,000 Orange employees and 3rd party agencies across 29 countries and lies at the heart of the Orange brand expression. It forms the central point for its global roll-out and management, forming a critical component in the brand's reputation around the world.
