tpride

Volvo - Daddy the Racing Driver

UK Campaign
Digital, Social, Dealer DM, eCRM
Social film
Social competition

Results
- All 90 of the years’ allocated V60 Polestars sold before the end of the quarter the campaign launched. 

Volvo’s entire approach to design is based on meeting the needs of real people with clever design. 

The V60 Polestar is the ultimate expression of that idea - Racing performance in a family car with all the safety and comfort that you would expect from Volvo. 

As far as children are concerned, Dads aren’t merely Dads – they’re superheroes. So in the eyes of their kids, those fathers who drive a V60 Polestar with all its racing heritage are bona fide Racing Drivers.

Our campaign is brought to life from a child’s perspective and taps into the emotional pull of dads wanting their children to look up to them, while having a car that meets their needs.