Adidas Telstar 18 - Connected Ball
Global Activation
Regional & Global Influencers
Social films + Content
Gamified App Experience
Retail + Live Event Experience
Adidas & World first
No media budget - Influencer + Player led
CD and hands on Creative
Telstar 18, the first NFC connected official match ball that can get you to the 2018 FIFA world cup. Get the ball, tap it and connect with creators around the world.
A reinvented classic, adidas have released the 'Telstar 18', the official match ball for the 2018 FIFA World Cup. Inspired by the first ever adidas match ball - the 1970 Telstar.
The Adidas Telstar 18 2018 soccer ball is the first Official Match Ball ever that features an embedded NFC chip, making it the 'most innovative World Cup ball to date'.
Upon interaction, each ball generates a unique identifier, unlocking exclusive content and information for the user. The personalised and location-aware experience displays specific details of each ball and provides access to challenges which users can enter in the run-up to the World Cup
