tpride

Choose Your Own Adventure

CD role
UK Led European Campaign
CRM + Social + Landing Experiences

“I LOVE THIS! Our new brand and CRM mantra is to ”
Defy Ordinary" and this does just that!“ 
Nissan Europe

How do you excite and engage Nissans CRM base without launching new models? By putting them in the driver's seat. Choose Your Own Adventure allows you to choose where to go next while learning about how Nissan will electrify your world.

We gave potential customers a sneak peek of the electrifying power of Nissan's electric vehicles - an exciting introduction to the future of fully electric driving. Our goal was to open up a world of endless possibilities, where concerns about range, comfort, and capability are a thing of the past, allowing you to embark on your own thrilling adventures.

Imagine receiving a series of emails that unfold like chapters from a captivating Manga comic. As you scroll down on your mobile device, you'll be immersed in an interactive experience where you get to decide what happens next, putting you in control of the storyline. Each choice you make will lead you to discover a specific model or feature, showcasing the benefits in an engaging and illustrative manner, while propelling you further into this electrifying journey.